Tips For Contractors
If You Don't Track Your Lead Metrics, You Could be Wasting Money
As someone who has been helping home builders and contractors with their marketing for the last 20 years, it stands to reason that I spend a great deal of time talking with business owners about the success of their campaigns from every angle. Part of what I do involves sitting down with people and figuring out what is working and, more importantly, what isn't. Trying something that ultimately doesn't pay off isn't necessarily a bad thing, as it's nothing if not an opportunity to try something fresh and new that may be a little more in line with your target
The Art of Market Research in Website Creation
As someone who has spent a significant amount of time helping home builders and contractors optimize their online presence, there's one common misconception that I hear time and again that I'd like to discuss. I ran into it again, just the other day, while I was in a discovery session (our version of a pre-construction meeting) with a potential new client. This particular person was in the process of starting a company, and we were discussing certain steps he could take to hit the ground running with his strategic plan going into 2020. He had a company name but
Five Reasons Why Your Website Doesn't Generate Leads
In talking to those business owners about their websites, they often had a misunderstanding of what a website entails. Many see websites as a commodity that they must have. They look to buy a website based on price rather than as an investment that will generate year-after-year returns. By basing a decision on price, the website's design will go to the lowest bidder instead of a
The Value of Search Engine Optimization
I have yet to meet one who didn’t know they needed to have a website. Yet very few owners understand the value of optimizing their website to rank on Google. They typically look at the cost and think they can’t afford it. The truth is, with 5 million new websites created each year, you can’t afford not to optimize your website if you want to leverage the power of the internet to grow your business.
5 Tips for Better Results With Google Ads
Google holds an impressive 84.44% market share and is the number one way we search for information. This is especially true when the information we’re looking for is local. What can you do to optimize your Ads campaign and get the most out of it? While I can easily give you 50 tips that’ll help you with clicks and your overall strategy, I’d like to share five tips that without a doubt need to
How to Use Your Website to Catch Customers
As the owner of a digital marketing agency, I receive calls from many business owners, especially those just starting a business, who want a simple five-page website. The truth is a five-page website will never rank on page one of Google in a competitive market. Because 97% of Google users never go to page two, one’s chances of getting new customers via their website is zero. So, what does it take to get
Digital Marketing for Construction Companies
Digital marketing is no longer considered an optional strategy for any modern business. There was once a time where only the cutting-edge businesses engaged in paid digital advertising or search engine optimization. Times have changed. At this point, the competition is so steep in just about every vertical, that every business needs to have a well-thought-out digital marketing strategy, and this includes construction companies.
8 Top Reasons Your Business Needs Online Reviews
Reviews, whether they are on Google, Facebook, Yelp, Angie’s List, Houzz or other sites, are vital for your business today. But why? There are many reasons but here are 8 big ones. Reviews help you
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Case Study
I highly recommend Guardian Solutions for all your website design needs. They have a passion for small businesses and desire to see them succeed. They listened to what my needs were... and developed the best website we have ever had. Since Guardian Solutions worked with me on my website, not only do I get a lot of inquiries... I get a lot of phone calls from people who say they found my company on Google. Click here to read the Case Study
Lee Faith
Owner, Clean Castle Service
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