As someone who has spent a significant amount of time helping home builders and contractors optimize their online presence, there's one common misconception that I hear time and again that I'd like to discuss. I ran into it again, just the other day, while I was in a discovery session (our version of a pre-construction meeting) with a potential new client.  This particular person was in the process of starting a company, and we were discussing certain steps he could take to hit the ground running with his strategic plan going into 2020. He had a company name but 

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