No matter what business you're in, you should assume that a large majority of your prospective customers will use the internet to research your company. If your construction business is large or small, some people will talk about you online, others will want to know what was said, and these conversations will
As someone who has been helping home builders and contractors with their marketing for the last 20 years, it stands to reason that I spend a great deal of time talking with business owners about the success of their campaigns from every angle. Part of what I do involves sitting down with people and figuring out
As someone who has spent a significant amount of time helping home builders and contractors optimize their online presence, there's one common misconception that I hear time and again that I'd like to discuss. I ran into it again, just the other day, while I was in a discovery session (our version of a
As the owner of a digital marketing agency, I receive calls from many business owners, especially those just starting a business, who want a simple five-page website. The truth is a five-page website will never rank on page one of Google in a competitive market. Because 97% of Google users never go to page two,