As someone who has been helping home builders and contractors with their marketing for the last 20 years, it stands to reason that I spend a great deal of time talking with business owners about the success of their campaigns from every angle. Part of what I do involves sitting down with people and figuring out what is working and, more importantly, what isn't. Trying something that ultimately doesn't pay off isn't necessarily a bad thing, as it's nothing if not an opportunity to try something fresh and new that may be a little more in line with your target 

LEARN HOW TO TRACK YOUR METRICS 

You Could be Wasting Money

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