Case Study: How a Dallas-Fort Worth Electrician Increased Website Leads by 307%

responsive website for electrician

Add All Electric offers residential, commercial and industrial electrician services in the greater Dallas-Fort Worth area. When Add All Electric came to Guardian Solutions at the end of 2019, Eric, the owner told us how he had multiple websites before but none of them brought him any business. Like many business owners he was tired of spending money and getting no results. He asked us for pricing on a five-page website. We explained to him that five-page websites don’t bring business. Further, we explained that to rank on page one of Google or any of the search engines you need to have content. We explained how keywords work. Suddenly, a light bulb went off and Eric was onboard. We started with a ten-page website. Today the website offers well over 50 pages of search engine optimized content all of which was written by the writers at Guardian Solutions.

Our solution was to design a website built around search engine optimized content and to implement search engine optimization techniques to drive Eric's website to page one of Google for specific keywords.  Since the website went live in March of 2020, Add All Electric ranks on page one for 249 keywords. They have seen an increase in website traffic of 604.25% and an increase in website leads of 306.90%.

Analytics chart showing increase in website visitors and leadsThis chart shows how in the first six months the traffic grew to 400 visitors per month and they received 42 leads thru their website of which 26 were from Organic searches. And this was during Covid when most companies phones were not ringing.


The Results

            Increase in Inquiries

            Increase in Traffic


keyword cloud

How We Did It:

Keyword & Industry Research

New Website with Search Engine Optimized Content

Implementation of Search Engine Optimization Strategies


Picture of business owner

I’ve used other web companies in the past but none of them produced the results (Guardian Solutions) has.  Donna’s knowledge of web SEO has made all the difference.  My phone is ringing, and people are requesting quotes from my website. I highly recommend them.

Eric Smith, Owner, Add All Electric


4164 Austin Bluffs Pkwy #249
Colorado Springs, Colorado


Sign me up for your mailing list. I want to receive tips and tricks to make my website work harder so I can work smarter.