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Online marketing for contractors is all about being found when a prospect is thinking about buying or ready to buy. It is about keeping your name in front of that prospect so that your company name is what the prospect thinks of when they think of the services you perform.
In business it doesn’t matter how great you are at your craft if no one knows about your company. It is often said that visibility is more important than ability. And so it goes on the internet as well. If your website does not appear on page one of the search engines (Google and Bing) for the terms that people type to find a company like yours, prospective buyers that don’t know your company will not find you.
At Contractor-Websites.com we are specialists in online marketing for contractors. We start each project by analyzing your competition and your current position in the search engines to develop a plan to make your website rank higher and increase visibility on Google and Bing with search engine optimization techniques.
Statistics show that only 1% of online users will go to page two of the search engine results pages to find a company. Statistics also show that those companies that rank in the top four non-paid spots on the search engine results page garner 63% of the clicks. If your website does not rank on page one of Google you are losing business opportunities.
Whether your ideal client is a consumer or another business there are numerous opportunities to get the word out to prospective clients and grow your brand through social media marketing. Facebook, Twitter, Pinterest, LinkedIn, Google Plus all offer different opportunities to increase brand recognition but each is not right for all companies. Using a strategic approach, Contractor-Websites.com will identify the best online marketing channels for your message.
In today’s competitive online environment providing value added content brings prospective clients to your website. Frequently though, those prospective clients are just in the research stage. To get that client to the dotted line requires a strategy of keeping in touch. With consistent updates to your website and a carefully crafted email marketing campaign your company name will be the one that customers remember when they are ready to buy.
If time is of the essence and you need more business right now, pay-per-click marketing will drive more traffic to your website almost immediately. Using strong calls to action and specially designed landing pages Contractor-Websites.com will setup your online marketing campaigns, implement A/B testing to ensure the highest conversion rates and work with you to monitor the results.
As more and more people turn to the internet to hire and buy, they are also looking to reviews and testimonials to decide whom to hire. Using your client’s own words you’ll win more contracts with Contractor-website.com’s reputation management services.